Content Preview
Creator Overview
Key metrics and insights about Matt O'Brien's content portfolio
Content Portfolio
Matt O'Brien maintains a diverse content library with a total of 73 posts, comprised of 33 images (45% of content) and 45 videos (62% of content).
This creator has amassed 416 likes across their content, with an average of 6 likes per post.
Creator Activity Pattern
Matt O'Brien shows a lower than average activity level with a content mix that balances both images and videos. This strategy is generating above-average engagement with the audience.
Platform Performance
Compared to the platform average of 864 posts per creator,Matt O'Brien is below average in content volume.
Among creators from Canada, the regional average is 861 posts, placing this creator below their regional peers.
Audience Engagement Metrics
Likes Per Post
Above platform average of 1
Engagement Rate
Relative to platform average engagement
Content Impact
Overall content effectiveness score
Matt O'Brien's content generates exceptional engagement with the audience. The data suggests that Matt O'Brien has effectively connected with their target audience through their video content.
Content Breakdown & Comparison
Content Mix
Content Stats Comparison
Performance Insights
How Creator Compares
Percentage above/below platform average
Creator Competency Profile
Normalized metrics comparison (0-100 scale)
Content Analysis
Detailed breakdown of Matt O'Brien's content strategy
Content Strategy Insights
With 45% of content being images and62% being videos,Matt O'Brien demonstrates a focus on video content.
The engagement rate of 6 likes per post indicates strong audience engagement.
Content Type Distribution
Image Content
45% of total content
Effectiveness Analysis
Image content typically complements the video content in this creator's portfolio, providing content variety.
Video Content
62% of total content
Effectiveness Analysis
Video content forms the core of this creator's successful strategy, driving strong audience engagement.
| Content Type | Count | Percentage | Platform Average | Canada Average |
|---|---|---|---|---|
| Total Posts | 73 | 100% | 864 | 861 |
| Images | 33 | 45% | 181 | 243 |
| Videos | 45 | 62% | 177 | 199 |
Content Strategy Analysis
Based on the content distribution and engagement metrics, Matt O'Brien's content strategy shows effective audience targeting.
Key Observations:
- Content distribution: Balanced mix of images and videos
- Volume comparison: Below average content production compared to platform norms
- Engagement efficiency: Superior engagement per post relative to platform average
- Regional standing: Underperforms compared to other creators from Canada
Performance Metrics
Engagement and performance analysis for Matt O'Brien
Engagement Analysis
With a total of 416 likes across 73 posts,Matt O'Brien has an engagement rate of 6 likes per post.
The platform average engagement is 1 likes per post, making this creator's engagement above average.
Among creators from Canada, the average engagement is 1 likes per post, placing this creator ahead of regional peers in audience engagement.
Performance Dashboard
Content Performance Indicators
Performance Summary
- Content Frequency
- Below Average
- Engagement Quality
- Exceptional
- Content Strategy
- Balanced Mix
- Platform Position
- Engagement Specialist
Performance Insights
Content Strategy Assessment
Matt O'Brien's content strategy shows strong engagement despite lower content volume, indicating quality over quantity. The balanced mix of content types provides versatility, which is resonating well with the audience.
Regional Performance Comparison
Compared to other creators from Canada, Matt O'Brien creates less content than the regional average and generates higher per-post engagement. This places them in the mid-rangeof content creators from this region.
Comparative Analysis
How Matt O'Brien compares to platform and Canada averages
Platform Benchmarking
Content Volume
Images
Videos
Likes
Regional Comparison: Canada
Content Volume
Images
Videos
Likes
Content Breakdown & Comparison
Content Mix
Content Stats Comparison
Performance Insights
How Creator Compares
Percentage above/below platform average
Creator Competency Profile
Normalized metrics comparison (0-100 scale)
Competitive Position Analysis
Based on comprehensive metrics comparison, Matt O'Brien is positioned as a mid-tier creator with specific strengths in the content landscape. Their strong engagement metrics indicate high-quality content, with potential to scale up production volume.
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